AIFF ropes in Doordarshan for Telecasting Federation Cup 2011


AIFF took matters in their own hands and decided to rope in DD(Doordarshan) as their Telecast Partners for the ongoing Federation Cup 2011. AIFF general secretary Kushal Das confirmed it to Times of India by saying, "We have more or less finalized the deal verbally and will be releasing the payments to DD soon".

He was also quoted saying,"The marketing rights are with IMG-Reliance and there was some technical hitch which held up the finalization of the deal, hence Brand Value Communications Ltd was given the broadcasting rights. Now that we have finalized the DD deal, the live telecast will reach the rest (of the country). We should certainly have the live telecast feed by Tuesday latest," .

Brand Value Communications with their channels News Times Assam and News Times Bangla is currently the regional partner of AIFF for the 33rd edition of Federation Cup 2011.
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