Heineken presents Road to the Final

As world class footballers from all around the world are set to battle in the UEFA Champions League Quarter Final producing some top notch football, Heineken unveils the latest element of the campaign “Road to the Final” to launch the new ad-campaign called “The Final”.

“The Final” shows a die hard football fan making some extraordinary efforts running against time,starting from one end of the world to reach another, making every effort possible using his imagination and innovativeness to absolute perfection. Going through vivid mediums from water to road to air, meeting people of different regions and earning their respect and confidence, charming them,  visiting different sets of places and finally making it to the big stage, the grand finale at the Wembley getting a seat right beside the sidelines, to catch his lifetime heros play against one-another for the ultimate glory – The UEFA Champions League Final. The football crazy ad is heartening to see for any football fan and shows the extreme level of support and passion a fan can have in a rather charming manner. As we all know that UEFA Champions league is the best continental league in the club and the repository for the best piece of football from some of the best of the world, the grand finale holds a special significance and Heineken, a global promoter for football has come up with a ad which reflects the craziness for the beautiful game.

The fans of Heineken, have a unique chance to play a pinball game featuring several elements of the ad. The fans can compete against each other in the game to earn pride and respect among themselves.
Have a look at the advertisement from Heineken to get a feel of the mega event. You can play the game at the end of the ad and you can also tweet to legendary footballer Clarence Seedorf who will be representing this ad element from Heineken. So Enjoy!

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